GSBM offers a focused, industry-connected MBA. Yet prospective students shortlist colleges on their phones, and GSBM's digital presence did not reflect the quality of its programme. Campaigns ran in isolation, and the admissions team could not tell which spend produced genuine applicants.
Admissions is not a traffic problem. It is a trust and measurement problem: students need a clear reason to choose GSBM, and leadership needs to see which channels actually produce admissions.
- 01
A programme-first website
Faster pages, clearer programme information and one direct path from every page to the application.
- 02
One integrated campaign
Google for high-intent search, Meta for reach and retargeting, and LinkedIn for working professionals, managed as a single funnel.
- 03
Lead tracking
Every enquiry tagged by source and passed to the admissions team, so counselling effort goes where it converts.
- 04
Campus storytelling
Reels and shoots featuring real students and faculty, used across advertising and organic social media.
In the most recent admissions cycle, GSBM's campaigns returned 2.25 times their advertising spend. Leadership now reviews a single report that connects spend, enquiries and admissions, and plans each cycle with confidence.
